New Global MDO Film Laminate Sets New Standard For The Home And Personal Care Market

Avery Dennison’s New High-Performance Film Offers Clarity, Conformability, Sustainability And Productivity

SHANGHAI, China, 30 November 2011 – Avery Dennison is introducing Global MDO - the latest addition to its innovative Machine Direction Oriented (MDO) film product line. The new film laminate bridges the gap between the high-performing MDO film range and PE85 film and features major productivity and sustainability improvements — including a significant reduction in web breaks, up to 50 percent less ooze, an inherently printable film and almost 70% more labels per roll — balanced with the on-shelf label clarity demanded for Home and Personal Care applications.

Avery Dennison has spent over 15 years perfecting its MDO films designed specifically for the pressure-sensitive label market. Combined with PET23 liner, Global MDO offers the label market a differentiated film in the high-volume Home and Personal Care (HPC) market.

“In the past, you’ve always had to compromise,” says Andrew Crawford, vice president of Marketing, Avery Dennison Label and Packaging Materials Asia Pacific. “You could get a thinner label material, but it would lack rigidity.”

“If you wanted conformability you gave up clarity. With Global MDO you don’t have to make these compromises anymore,” adds Luo Min, HPC segment leader, Avery Dennison Label and Packaging Materials Asia Pacific, “This product is positioned to become the new de-facto film standard for the Home and Personal Care market.”

Avery Dennison’s new high-performance Global MDO film offers clarity, conformability, sustainability and productivity.

Differentiating Shelf Appeal

The patented Global MDO film provides the base for beautiful clear film labels, delivering differentiating appeal “on-shelf” and during consumer use. The clear, inherently printable face stock offers superb printability with on-press corona treatment and delivers stable print registration resulting in consistent high-quality print work.

Enhanced Productivity

Global MDO is ideal for label printers and brand owners looking for operational excellence. The exceptional strength of the label stock, which has a 50 Micron MDO film and 23 micron polyester liner, virtually eliminates line shut-downs due to web breaks. Avery Dennison’s new S7000 water-resistant adhesive increases productivity with up to 50 percent lower ooze and best-in-class wet-out performance. The complete construction is about 50 percent thinner than today’s standard product of PE85 film on glassine liner, so Global MDO delivers 70% more labels per roll, improving operational efficiency throughout the supply chain.

More Sustainable

Global MDO is an ideal solution for brand owners seeking enhanced sustainability. Independent Life Cycle Assessment research has proven that compared to today’s standard product, Global MDO, driven by lower material usage, produces 40% less solid waste, consumes 37% less energy and reduces greenhouse gas emissions by 10%.

Availability

Global MDO is currently available in clear and white non-top coated options. Contact your local Avery Dennison Label and Packaging Materials representative for more information or to arrange a meeting.

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About Avery Dennison:

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500® company with sales of $6.5billion in 2010, Avery Dennison is based in Pasadena, California, and has employees in over 60 countries. For more information, visit http://www.averydennison.com.

For more information, please contact:
Priscilla Goh, Marketing Communications Manager
Avery Dennison Label and Packaging Materials, Asia Pacific
Tel: +65 6349 0456
Email: priscilla.goh@ap.averydennison.com

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