Avery Dennison Curve Appeal™ System Moves Beyond Traditional Label Borders

Up To 30 Percent More Space For Primary Labeling Than Current Flat Surfaces

SHANGHAI, China, 30 November 2011 – Avery Dennison, for the very first time in Asia Pacific, introduced Curve Appeal™ system and Fasson Curvy™ film to visitors at the Labelexpo Asia. This unique machine and label combination creates a wraparound look with the shelf appeal of pressure-sensitive graphics. The technology and material allows it to handle more complex container shapes and delivers up to 30 percent more space for primary labeling.

Avery Dennison’s Curve Appeal is a recently introduced patent-pending system, encompassing special Fasson Curvy film labels that work together in a machine application process. This system applies labels to complex curved surfaces.

Luo Min, HPC segment leader, Avery Dennison Label and Packaging Materials Asia Pacific: “This label application will also free package designers to create more distinctive packaging shapes. The new application technology delivers improved lay-down quality for large-format and unique label designs and enables larger back panels to carry more product or multi-language information.”

The Avery Dennison Curve Appeal and Fasson Curvy film are a result of the company’s collaborative innovation strategy. This strategy is centered on creating real breakthrough products by engaging with label converters, machine manufacturers, designers, brand owners and raw materials suppliers. Curve Appeal and Curvy film is one of the four major label and packaging innovations that Avery Dennison is exhibiting at Labelexpo Asia 2011.

To help consumer packaging companies and their converters see the impact of Fasson Curvy labels, Avery Dennison will work with packaging designers to prototype labels for existing containers or help them redesign packages to use more complex curves that will allow them to take advantage of the increased brand impact possible with Avery Dennison Curve Appeal.

For more information please visit Avery Dennison Booth E1B48 at Labelexpo Asia or go to www.EnhanceYourBrand.com.

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About Avery Dennison:

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500® company with sales of $6.5billion in 2010, Avery Dennison is based in Pasadena, California, and has employees in over 60 countries. For more information, visit http://www.averydennison.com.

© 2011 Avery Dennison Corporation. All rights reserved. Fortune 500 is a trademark of Time, Inc.

For more information, please contact:
Priscilla Goh, Marketing Communications Manager
Avery Dennison Label and Packaging Materials, Asia Pacific
Tel:     +65 6349 0456
Email: priscilla.goh@ap.averydennison.com

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